Retail technology company Aboveo has officially rebranded as MostEdge, marking a significant evolution in its mission to support modern retailers with smarter, faster, and more intelligent solutions.

The transition from Aboveo to MostEdge reflects the company’s response to growing complexity in retail operations and rapid advancements in technology. What began as a platform focused on bringing clarity and control to retail management has now expanded into a broader ecosystem designed to power the next era of intelligent retail.

Aboveo Rebrands as MostEdge | Intelligent Retail Technology Platform

The new brand identity is built around two core ideas.

MOST represents the foundational platforms that anchor the ecosystem:

MercuryOne, the flagship back-office platform for pricing, inventory, and store operations

Scan Data, offering fast and accurate sales visibility and reporting

, a shopper engagement platform with real-time savings and location-based offers

EDGE represents the competitive advantage retailers gain through better insight, efficiency, and trust.

The MostEdge logo reinforces this positioning. The globe symbolizes global awareness and macro-level insight, while the power symbol reflects technology, momentum, and innovation, together signaling a balance between strategic vision and modern execution.

What the Name MostEdge Represents

A Broader, Smarter Retail Technology Ecosystem

Today, MostEdge delivers 12 integrated solutions supporting retailers across every stage of operation. While 

remains central, several legacy Aboveo solutions have been upgraded and reintroduced:

, replacing traditional invoice and pricing tools with enhanced functionality

, now upgraded with AI-driven transaction monitoring and location visibility

, an expanded inventory management solution with store audit, rebate, and UPC capabilities

Other established offerings are also set to receive redesigned interfaces and enhanced capabilities.

Alongside these upgrades, MostEdge has introduced a series of new innovations:

, an AI-powered digital retail robot designed to observe, assist, and interact across operations

 to modernize transactions and customer experiences

, providing real-time deals, personalized menus, and attention-grabbing highlights

, focused on educating retailers, newcomers, and associations on leveraging technology for fuel and convenience store businesses

, allowing automatic product listing from the back office

, a specialized platform for QSRs covering back office, inventory, wastage, menu, and promotion management

Several core solutions, including WatchGuard, Invoice360, Margin360, and 

, now leverage Meko AI to deliver deeper insights, stronger controls, and faster response times.

MostEdge’s mission is to accelerate commerce while creating sustainable and trusted retail experiences. The company positions its platform as both a protector of margins and a catalyst for growth, helping retailers reduce shrink, improve accuracy, and safeguard profitability.

At the same time, MostEdge aims to serve partners as a foundation for innovation, experimentation, and long-term success. This balance between protection and possibility defines the company’s approach to technology and collaboration.

A Mission Centered on Trust and Growth

The shift from Aboveo to MostEdge is more than a rebrand. It reflects the future direction of retail and the growing responsibility of technology in shaping that future. By combining a strong operational foundation with AI-driven intelligence and modern retail tools, MostEdge aims to help businesses address today’s challenges while preparing for tomorrow.

As the company continues to innovate, its commitment to clarity, control, and confidence for retailers remains unchanged.

MostEdge — Protecting every penny. Powering every opportunity.

Looking Ahead

Aboveo Rebrands as MostEdge, Expanding Its Vision for Intelligent Retail

Valentine Week 2026 (February 7 to 14) is one of the few retail moments where convenience stores consistently punch above their weight. This is not about guesswork or hype. Year after year, industry sales trends show that shoppers turn to c-stores for last-minute gifts, impulse treats, and easy add-ons.

If you stock right and merchandise smart, this single week can deliver a $3,000 to $15,000 revenue lift depending on store size. The difference between winning and missing out is simple: preparation. This guide breaks down what actually sells, how much to stock, and how to set up your store so customers buy more without needing to be convinced.

C-Store Owners: Make Valentine Week One of Your Most Profitable Weeks of Q1 by Displaying Top-Selling Products

Why Valentine Week Is a Reliable Profit Window

By February 12 and 13, customers are not browsing. They are on a mission. They want something fast, affordable, and “good enough” to show effort. Convenience stores win because they are close, often open 24/7, and easy to navigate.

Valentine’s Day spending is projected to hit $27.5B to $29B in 2026, and convenience stores are well-positioned to capture last-minute, impulse-driven purchases:


Candy and chocolate account for over 50% of Valentine-related purchases

Flowers and greeting cards reach roughly 40% buyer penetration

Foot traffic increases by 15 to 25% between Feb 12 and Feb 14

Seasonal margins rise to 40 to 60%, compared to 30% on regular items

Stores that prepare see repeatable gains. Candy categories alone often jump 20 to 50% during this week. Stores that understock regularly lose $1,000 or more per day in missed sales due to empty pegs and sold-out flowers. The demand is there whether you are ready or not.


What Valentine Week Can Add to Your Bottom Line

Based on multi-year seasonal performance across US convenience stores, here’s what most operators can realistically expect:

Typical Valentine lift: $4K to $5K (20 to 25%)

Typical Valentine lift: $10K to $14K (25 to 35%)

Typical Valentine lift: $18K+ (30% or more)

For many owners, one strong Valentine Week offsets a slow January and stabilizes early Q1 cash flow.

Stocking and Display Strategy by Store Size

Preparation should match your footprint. Overloading a small store hurts flow. Underusing space in a large store leaves money on the table.

Tight spaces win by doing fewer things better.

Simple bundles at checkout like a $5 candy plus card combo lift average basket size by around 20%. Placing flowers where drivers can see them from the lot increases quick-stop purchases.

$3K to $5K in extra revenue is common for well-executed small stores.

This is where most US c-stores sit, and the returns are strong when displays are coordinated.

Cross-merchandising chocolate next to flowers increases multi-item purchases. Seasonal endcaps consistently outperform regular shelving for impulse sales. If you want more hands-on merchandising and promo ideas beyond inventory planning, check out our 

Valentine’s Day Tips for Convenience Stores guide.

$8K to $12K in additional revenue is achievable with proper execution.

Larger stores benefit from making Valentine’s feel like a “mini-season” in-store.

Floor stacks and kiosk promos near foodservice

“Last-Minute Love” zones near checkout and coffee stations drive strong add-on sales. Exterior signage increases foot traffic during peak days.

$12K to $15K+ in incremental revenue, with displays alone contributing a significant share.

These are the categories that sell the most during Valentine Week, based on what shoppers actually pick up in real stores.

Candy and Chocolate for Valentine’s Day

This is your anchor category. Anticipate 60-70% sales surge compared to your typical week. Non-chocolate candy continues to grow faster in dollar sales, while boxed chocolates remain a classic Valentine add-on. Margins typically sit between 40 and 60%.

Price points between $5 and $15 convert best. Visibility is key. When flowers are easy to spot, conversion rates increase noticeably, even in fuel-only stops.

High-margin, low-risk category. Cards pair naturally with candy and flowers and add easy dollars to the basket with almost no spoilage risk.

Themed drinks, plush items, and novelty gifts account for smaller volume but strong impulse value. These work best near checkout or foodservice.

Category Breakdown: What Actually Moves

How MostEdge Supports Smarter Valentine Week Execution

 rely less on instinct and more on live data. Real-time stock alerts help avoid sellouts on top candy SKUs before February 13. Trend-based ordering by store size prevents overbuying slow movers. Loyalty data helps turn one-time Valentine shoppers into repeat customers.

Stores using data-led replenishment typically see 10 to 20% higher seasonal sell-through with less leftover stock.

How MostEdge Supports Smarter Valentine Week Execution  Operators who use MostEdge Store360 rely less on instinct and more on live data. Real-time stock alerts help avoid sellouts on top candy SKUs before February 13. Trend-based ordering by store size prevents overbuying slow movers. Loyalty data helps turn one-time Valentine shoppers into repeat customers.  Stores using data-led replenishment typically see 10 to 20% higher seasonal sell-through with less leftover stock.

What a “Win” Looks Like in Real Terms

Here’s what Valentine Week success looks like when execution is done right and high-demand products are in stock.

A small store adding $4K in sales with ~$1.8K in profit

A medium store clearing $12K in extra revenue with ~$6K in profit

A large store adding $18K with ~$9K in profit

These outcomes are grounded in consistent seasonal performance seen across US convenience stores, not best-case scenarios or one-off results.

Valentine Week is not about hoping customers show up. They will. The only real question is whether your shelves are ready when they do. Owners who plan early, stock with intent, and merchandise clearly turn one holiday week into one of the strongest profit periods of Q1.

Start with an inventory audit today. Order with confidence. Build displays that make buying easy. When the rush hits, you will not be scrambling. You will be selling.

Final Take

How C-Store Owners Can Prepare for Valentine Week 2026: Your Data-Driven Profit Playbook

Every few weeks, the same routine repeats in many convenience stores. The back office door closes. Staff count shelves, coolers, and backroom stock. Numbers are compared with the POS. Gaps appear. Orders are adjusted based on whatever seems closest to reality.


By the next audit, the same items show the same issues.

This is why inventory audits for convenience store owners often feel repetitive and ineffective. They promise clarity, but in real operations, they turn into a cycle of counting without correction.

Why Traditional Inventory Audits Are Failing Convenience Store Owners

Inventory audits are supposed to answer a simple question: Do I actually have what my system says I have?

Inventory audits for convenience store operations are periodic checks that compare physical stock with POS data to understand what inventory exists, what it is worth, and where discrepancies occur.

For store owners, inventory audits for convenience store operations are used to:

Identify dead stock and slow-moving items

Support ordering decisions for global and local items

Within convenience store inventory management, audits are expected to guide decisions. In reality, they function as one-time checkpoints before ordering, not as tools for control.

What Inventory Audits Are Meant to Do

Where the Traditional Inventory Audit Process Breaks Down

As stores grow in size and complexity, weaknesses of the Traditional inventory audit process become clear. These weaknesses explain why audits fail to prevent repeat losses, despite being performed regularly.

1. Rough valuation, not reliable valuation

Manual audits often rely on approximate counts and outdated item data. Small errors across thousands of SKUs lead to incorrect valuation and poor investment decisions.

Each audit stands alone. Data from previous audits is rarely analysed. Patterns related to convenience store inventory shrink go unnoticed, so the same losses repeat month after month.

3. Inventory reconciliation problems remain unresolved

Audits highlight mismatches between physical stock and POS data but do not explain why they occur. These ongoing inventory reconciliation problems create confusion during ordering and planning.

Many stores maintain 15,000 to 20,000 items in their POS, even though only 10–15 percent actively sell. This hurts productivity and weakens convenience store inventory management.

Without UPC codes, local items are difficult to track. This increases the risk of convenience store inventory shrink and revenue leakage.

Once the audit is done, most providers leave. Store teams are left to deal with the same inventory reconciliation problems on their own.

The result is predictable. The Traditional inventory audit process shows what is missing, but never prevents the problem from returning.

Why Inventory Audits Lose Store Owner Trust

When every audit highlights shortages without explaining their causes, store owners stop relying on reports to guide pricing, ordering, and investment decisions.

Over time, confidence in inventory data erodes, and audits begin to feel like recurring problem reports rather than tools for improvement.

At this stage, audits stop supporting growth and only document ongoing problems.

How MostEdge’s Stock 360 Audits Work Differently

Stock 360 does not claim to monitor inventory every day. Audits still happen monthly or quarterly.

The difference lies in how audits are analysed and supported.

Instead of treating each audit as a standalone event, Stock 360 uses data from previous audits to identify trends, patterns, and likely causes behind discrepancies.

How Stock 360 Solves What Traditional Audits Leave Unfinished

MostEdge’s Stock 360 moves beyond product counts and focuses on action. This approach turns audits into a decision framework by linking inventory data to operational actions that reduce repeat losses. 

98–99 percent accurate store and category valuation based on verified physical audits

Clear direction on what to order and what not to order, reducing blocked cash

Identification of active versus inactive items, helping clean up POS systems

UPC codes issued for local products, bringing them into proper tracking

Instant, location-wise reports immediately after the audit

Analysis of potential shrink causes using historical audit data

Seven days of post-audit monitoring, ensuring stores are not left alone after counting

Instead of repeating audits with the same outcome, owners gain clarity on how inventory behaves between audits and where operational gaps exist.

Conclusion: Counting Alone Is Not Control

Traditional audits focus on counting. Stock 360 focuses on understanding. By analysing past audit data, improving valuation accuracy, and supporting store teams after the audit, Stock 360 turns inventory audits for convenience store owners into a practical decision-making tool.

Store owners gain confidence because they know:

Which products deserve shelf space and cash

 to transform audits from repetitive counting exercises into clear, data-backed inventory decisions.

 is Powering the Next Era of Retail Optimization

In an era where retail technology is rapidly evolving, legacy loyalty systems can’t keep up with the modern consumer – or the modern retailer. Store owners today face shrinking margins, rising operational costs, and increasing pressure to move excess inventory without diluting brand value. The answer isn’t more discounts. It’s smarter data.

 is a next-generation loyalty program that delivers real-time customer behavior insights – not just from your store, but across a network of member retailers nearby. It combines user-generated content, advanced data analytics, and seamless POS integration to help you move inventory, create effective pricing strategies, and boost average transaction value without relying on guesswork.


If you’re looking to increase your average transaction, optimize inventory turnover, and launch loyalty campaign strategies that work, Trunow is the intelligent infrastructure you’ve been waiting for.

Rethinking Loyalty: How Trunow is Powering the Next Era of Retail Optimization

A New Loyalty Framework Built for Profitability

Unlike traditional programs that rely solely on in-store transaction data, trunow extends your visibility by aggregating data from user activity across multiple locations and competing retailers. This enables you to track customer engagement and identify patterns in existing customers – whether they’re buying from you or from your competition.

Purchase data across convenience stores and gas stations

Receipt uploads for grocery, fuel, and c-store transactions

Competitive fuel and product price verification

Seamless integration with your POS and scan data service

By syncing with your existing systems, you can use pre-existing offers or create new ones to offer discounts on the fly – all without manual oversight. Campaigns can be launched and modified in real time to help you encourage customers, retain them, and optimize how inventory is sold – especially the items that need to turn fast.

Here’s how trunow helps you monetize data:

 Understand what your customers are buying at other nearby retailers and when they make those purchases.

 Trigger promotions for slow-moving or excess inventory based on expiration windows or sales velocity.

 Dynamically recommend products based on bundled buying behavior and complementary trends.

 Launch geo-targeted loyalty campaigns to re-engage lapsed customers or win over competitive shoppers.

 Improve margin strategies by moving more of your highest-margin or perishable items with personalized, timely deals.


With trunow, you’re not only selling more – you’re selling smarter.

Smart Data = Smarter Promotions

Timing is everything. With trunow’s intelligent loyalty engine, your loyalty program syncs with real-time scan data and allows dynamic adjustment to:

Want to clear out a seasonal display? Target customers who recently bought similar products – even at another retailer. Want to push higher-margin products? Use trunow to automatically highlight them to loyalty members with a history of related purchases.

Retailers using behavior-based loyalty systems like trunow have seen:

20-30% increase in inventory sell-through

Up to 25% improvement in customer retention

Lower spoilage and improved stock efficiency

Real-Time Execution Meets Deep Strategy

How trunow Integrates with Your Ecosystem

trunow is designed to complement your existing retail stack.

 Plug in your existing deals or set up new ones with minimal lift. Scan data and redemption info is automatically logged.

 Data is gathered from both your store and competitors nearby. This provides a constant feedback loop to inform future campaigns.

 As users upload receipts from fuel and retail purchases, your store benefits from downstream data while the user earns rewards.

And it works alongside branded apps like Chevron, Mobil, Exxon, and Shell, offering even more reasons for customers to choose your location over others.

Users upload gas station receipts through the trunow app. Each receipt is reviewed and approved by our team before cashback is applied, ensuring security and accuracy. This means there may be a short delay – trunow ensures data is real before issuing rewards.

Cashback isn’t limited to fuel. Users can upload receipts for grocery or c-stores items as well, giving them more ways to earn while giving you more ways to engage.

Users also contribute user-generated content by updating or confirming gas prices near them. This helps the wider community find accurate pricing and builds a stronger network. Every verified update earns points, which can later be converted into cashback.

We’re developing retailer integrations that will allow users to link their loyalty accounts directly to trunow for automatic cashback – no photos needed.

Once users accumulate enough cashback or points, they can choose from:

Discounted gas or store credit at partner locations

By offering these options, trunow turns your everyday customers into loyalty advocates – incentivized bot just by savings, but by experience.

Preferred vendors offer higher cashback percentages and exclusive offers, driving more value for retailers – and more traffic to your store.

There are zero fees for users to earn or redeem rewards. This means your customers keep 100% of their savings, and you benefit from a happier, more loyal customer base.

How It Works for Consumers

Retailers using trunow see immediate value through:

Total revenue growth via smarter targeting

But the greatest advantage isn’t just what trunow helps you sell – it’s what it helps you understand. With real-time, customer-based intelligence, you’re not longer shooting in the dark. Every decision is guided by data that reflects real purchasing behavior – locally, immediately, and at scale.

Scale with Insight, Not Instinct

Your store doesn’t need more foot traffic. It needs better to convert, retain, and grow revenue from the traffic you already have. Trunow gives you that edge.

With a flexible and powerful retail loyalty program built on customer behavior insights, trunow empowers store owners to:

Target existing customers more effectively

Increase average transaction value with confidence

It’s Time to Build the Smarter Store

 and take control of your revenue – one smarter decision at a time.

Join the future of retail loyalty.

Smarter Retail Loyalty with trunow Data Insights

Enhanced Store Performance Evaluation Now Available for Convenience Store Owners

Convenience store owners today face more pressure than ever to stay profitable while balancing rising costs, supply chain challenges, labor shortages, inflationary trends, and evolving customer expectations. It’s no longer enough to rely on gut instinct or outdated methods – today’s operators need real-time, data-driven decision-making tools to remain competitive and grow. That’s why MostEdge has officially upgraded its Store Performance Evaluation process – making it more robust, informative, and strategic than ever.

Now, instead of simply reviewing your store’s surface-level operations, we dig deep into your overall profitability, evaluating the full scope of your financial performance, sales trends, operational efficiencies, and technical infrastructure. The goal? To empower you with data that drives informed decisions and maximizes your net profit margin – helping you understand where you’re excelling, where you’re losing money, and what you can do about it (all from your store’s own dashboard).

Why Store 360 is a Game-Changer for C-Store Owners

MostEdge’s enhanced Store Evaluation – now part of our comprehensive 

 initiative – is a fully-integrated performance review system designed for modern convenience store owners and operators managing fuel, retail, lottery, and foodservice operations. Through a detailed lens, we help you understand where your store stands in the market, how each area of your operation contributes to your bottom line, and where key opportunities for growth exist.

Here's what we now include – and why each element is critical to running a profitable and sustainable store:

We start by examining your store’s market performance, giving you valuable context on how your business stacks up. This analysis includes:

 – How much are you really making per gallon after all costs? Knowing your margin helps you understand whether your fuel pricing is competitive yet profitable.

 – Shelf-stable, frozen, and fresh food items often carry higher profit margins; we help you monitor how these categories are performing.

 – Understanding your lottery ticket profit helps you balance foot traffic with cross-selling opportunities.

From there, we dive into your financial performance, focusing on:

 – Where your money is coming from and where it’s going.

 – Ensuring that what’s in your drawer matches your reports, helping detect theft of system errors.

 – A clear indicator of your store’s financial health, showing how much profit you’re keeping after all expenses.

 – Tells you whether your purchasing decisions are aligned with actual consumer demand.

This level of detail enables better budgeting, expense management, and cash flow oversight, all of which are crucial to maintaining strong financial health in today’s volatile market.

1. Market & Financial Performance Review

Every item sold in your store tells a story. That’s why we carefully review you:

 – Knowing what sells best (and what doesn’t) helps you fine-tune your product mix.

Preparing the most personalized experience for you...

Blog

Aboveo Rebrands as MostEdge, Expanding Its Vision for Intelligent Retail

How C-Store Owners Can Prepare for Valentine Week 2026: Your Data-Driven Profit Playbook

Why Traditional Inventory Audits Are Failing Convenience Store Owners

Smarter Retail Loyalty with trunow Data Insights

Store Performance for C-Stores

Cut C-Store Turnover in 2025 with Back Office Tools

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