About us
Our Story, as told by Founder Udaya Devineni
Udaya Devineni
Founder & Chairman
A pivotal moment in 2010 ignited my journey toward revolutionizing convenience store management. Tasked with evaluating operations for a C-store network, I unearthed a stark reality: entrenched in outdated manual processes, operations were draining valuable time and resources. Determined to confront this challenge head-on, I delved deeper, uncovering issues such as unauthorized fuel deliveries and financial inconsistencies. It became abundantly clear that the status quo was no longer sustainable.
Fueled by my unwavering belief in the potential of C-store owners, I embarked on a transformative mission. In 2011, Aboveo was born, driven by a vision to digitize and streamline store management. Armed with little more than a simple spreadsheet and boundless determination, we set out on a path towards automation, empowering staff and instilling a culture of proactive innovation.
From humble origins, Aboveo evolved into MostEdge, emerging as a global leader in technology solutions. Our journey has been one of relentless resilience and unwavering innovation. We've reshaped the landscape of C-store management, pioneering loyalty networks and serving as a trusted marketplace for manufacturers.
With a presence spanning three continents, we've become synonymous with efficiency, empowering countless businesses to thrive in an increasingly competitive market.
Our story embodies the spirit of overcoming adversity and seizing opportunity at every turn. As we gaze towards the horizon, our mission remains steadfast: to simplify complexities, empower businesses, and ignite the entrepreneurial spirit.
The saga of MostEdge isn't just about our triumphs; it's a testament to the transformative power of determination. With each customer's journey, we celebrate the fusion of profitability and possibility, turning dreams into reality, one store at a time.
Udaya Devineni
Founder & Chairman
A pivotal moment in 2010 ignited my journey toward revolutionizing convenience store management. Tasked with evaluating operations for a C-store network, I unearthed a stark reality: entrenched in outdated manual processes, operations were draining valuable time and resources. Determined to confront this challenge head-on, I delved deeper, uncovering issues such as unauthorized fuel deliveries and financial inconsistencies. It became abundantly clear that the status quo was no longer sustainable.
Fueled by my unwavering belief in the potential of C-store owners, I embarked on a transformative mission. In 2011, Aboveo was born, driven by a vision to digitize and streamline store management. Armed with little more than a simple spreadsheet and boundless determination, we set out on a path towards automation, empowering staff and instilling a culture of proactive innovation.
From humble origins, Aboveo evolved into MostEdge, emerging as a global leader in technology solutions. Our journey has been one of relentless resilience and unwavering innovation. We've reshaped the landscape of C-store management, pioneering loyalty networks and serving as a trusted marketplace for manufacturers.
With a presence spanning three continents, we've become synonymous with efficiency, empowering countless businesses to thrive in an increasingly competitive market.
Our story embodies the spirit of overcoming adversity and seizing opportunity at every turn. As we gaze towards the horizon, our mission remains steadfast: to simplify complexities, empower businesses, and ignite the entrepreneurial spirit.
The saga of MostEdge isn't just about our triumphs; it's a testament to the transformative power of determination. With each customer's journey, we celebrate the fusion of profitability and possibility, turning dreams into reality, one store at a time.
MostEdge Has One Mission | To Make Every Customer Experience Profitable Every Time
By partnering with retail associations, distributors, and manufacturers to help customers engage with shoppers in sustainable ways.
We are helping customers and shoppers define what is possible by delivering innovative solutions that matter to you the most.
We Know What Works Because We've Been There
From the initial days of operating stores to now the leading provider of innovative solutions for C-store retailers, we continue to make a difference in c-store owner lives. We have been true in our commitment to being the path to protect and make extra pennies from every transaction for the customers.
Individuals Over Income
Our retailers aren’t just our customers.
They’re individuals with lives and passions all their own. From the young entrepreneurs building their lives from scratch to the established veterans looking to free up their time, we’re here to help them manage their businesses and grow them even further.
We don’t just sell products. We sell solutions.
24x7 customer service
Empowering Shoppers To Save More
It’s a simple fact: every cent counts. Faced with continued economic uncertainty, shoppers should feel empowered by their purchasing options - not overwhelmed. With Trunow, we help shoppers discover in-network retailers to receive cashback and rebates on their purchases while providing a birds-eye-view of prices at nearby fuel stations to save them time and money.
Growing A Association Shouldn't Be Painful
Between the long hours of negotiations, tough decisions, and constant risk of failure, it’s no surprise that many associations describe growing pains as they attempt to expand. At MostEdge, we believe in simplicity -our solutions are designed to help associations, easily connect with vendors, reconcile vendor promotions, monitor standardized pricing compliance, and more.
